Buying jewelry in Shanghai

First let me start off by saying that I love jewelry, I have a large collection that I yearly have to clean out to make room for more. I'm not particularly picky about brand names or materials, as long as it's my style and well made. Enter my last trip to Shanghai where I ended up picking out some really nice pieces. Here I'll give you my take on the jewelry market in China and what to expect as well as some advice on what to look for.

 Unless you are an Asian lady of a certain age, most of the jewelry in China will NOT be your style. China uses a lot of 24k gold because jewelry has always been a form of collateral. Up until the 1900s, the Chinese were still using golden ingots and many of the older generations are still mistrustful of paper money, preferring to convert their value into gold jewelry.

 I've never been a big fan of 24k gold jewelry, I think the pieces tend to be a little too blingy and over the top and very difficult to pare with casual clothing. The usual motifs of flowers, dragons, phoenixes are also a bit dated for the younger generation. However like I mentioned above, since jewelry is a form of collateral, such elaborate pieces are often given as wedding gifts to a young bride and groom to start their marriage off.
The center of the world's gold market is in Hong Kong and that's where a lot of the big name Asian jewelry stores originate from- Chow Tai Fook, Chow Sang Sang, and Lukfook.
Generally speaking, most people don't wear diamonds because they are extremely expensive in China (America is the cheapest place to buy diamonds), and 14k gold is very hard to find, but regardless of class, all women own a small piece of 24k gold in some form that they wear all the time and never take off. In Shanghai, a girl's 10th birthday is very important and that's usually when she's given her first piece of gold jewelry for luck. She will also receive nice jewelry when she turn 20, 30, 50, 60, 70, and 80, because those are considered "big birthdays" where the family will gather for a banquet and give out red envelopes.